Archive for the ‘ analytics ’ Category
Heisenberg uncertainty principle in e-mail campaigns analytics We have been experiencing something quite paradoxical with our e-mail campaigns and Google Analytics. To track an e-mail campagin with GA you need to append some long parameters to the URLs, like http://es.makoondi.com/ofertas_habitacion/new?utm_campaign=newoffer&utm_medium=email&utm_source=pcom for the base URL: http://es.makoondi.com/ofertas_habitacion/new And, yes, we could track this campaign. But we noticed that our campaign was less [ READ MORE ]